Portfolio
Happy Holidays
Warmth in every card, a festive illustration collection designed to make the holiday season feel magical.
Portfolio
Setting The Stage
Seasonal Greetings Co. needed a set of holiday greeting card illustrations that broke from the generic stock-art aesthetic that dominates the seasonal card market. Three distinct designs were commissioned: a playful 'Christmas Time Is Here!' hand-lettered card with festive icons, a cheerful penguin-and-candy-cane scene, and a cosy 'Happy Holidays' card featuring a Christmas light-wrapped cat. Each was designed to feel hand-crafted, genuinely warm, and immediately giftable.
Challenge We Faced.
Holiday illustration is technically demanding, the market is saturated, nostalgia plays a huge role, and the line between charming and clichéd is razor-thin. Each card had to feel genuinely crafted rather than algorithmically generated, with a visual warmth that comes through even in small print sizes.
Our Approach & Process
Research & Strategy
Consumer research with the client identified that buyers of premium holiday cards valued three qualities above price: warmth, originality, and a sense that the card was 'clearly made by a human.' We used this to guide every illustration decision.
Design & Development
Hand-illustrated in Procreate with a textured digital brush pack that mimics gouache. Lettering designed from scratch for the 'Christmas Time Is Here!' title treatment, not a font, but custom calligraphic work.
Branding Elements
Warm jewel-toned palette: deep forest green, crimson, coral pink, and cream. The colour system is festive without being garish, soft enough to feel sophisticated, warm enough to feel celebratory.
User Experience Considerations
Three formats delivered: A5 card (300 DPI print-ready), digital e-card (1080×1080 and 9:16), and sticker pack (transparent PNG, optimised for WhatsApp and iMessage).
Project Outcome
The holiday card collection sold 12,000 units in its first season, exceeding the client's forecast by 240%. The penguin design was the top seller and was re-licensed for a national supermarket chain's own-brand card range. Digital e-card versions achieved 85,000 downloads across two platforms.
12K
Card units sold in first season
240%
Above sales forecast
85K
Digital e-card downloads
FAQs
Questions Look Here
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