Portfolio
ShopList
Smarter everyday shopping, a clean, intuitive mobile app for managing purchases and discovering deals.
Portfolio
Setting The Stage
ShopList is an everyday shopping companion, part shipping manager, part deal discovery engine. The app lets users track active orders with live status, browse curated deals ('Good Deals' and 'Special Offers'), and manage their wishlist and discount codes in one clean interface. The design language is deliberately calm and functional, a counterpoint to the aggressive visual stimulation of most shopping apps, built for users who want clarity over chaos.
Challenge We Faced.
Designing a shopping app that competes on calmness rather than FOMO is a bold product bet. The visual language had to signal reliability and organisation without feeling dull. Every element, from the mint-green action buttons to the swipe-to-delete gesture on cart items, had to feel considered and satisfying.
Our Approach & Process
Research & Strategy
Diary studies with 25 regular online shoppers revealed that order tracking anxiety was a major pain point, users opened competing apps 4–6 times per day to check status. We made the shipping list the hero of the home screen.
Design & Development
React Native with a custom swipe-gesture library for cart management. E.Leclerc partnership integration for real-time product data. Offline-capable for tracking existing orders without connectivity.
Branding Elements
Mint green accents on white and light grey backgrounds. Rounded corners throughout for a friendly, approachable feel. Clear typographic hierarchy using Inter with generous line height.
User Experience Considerations
Haptic feedback on destructive swipe actions. Smart notifications for price drops on wishlisted items. Universal search across orders, products, and deals in a single input.
Project Outcome
ShopList reached 100K downloads within 60 days of launch. Daily active user rate of 58%, exceptional for a shopping app. User-reported time spent managing orders dropped from an average of 12 minutes to under 3 minutes per day. Rated 4.6 stars across App Store and Google Play.
100K
Downloads in first 60 days
58%
Daily active user rate
4.6★
Combined app store rating
FAQs
Questions Look Here
Yes. A good share of our clients are US-based teams who outsource digital marketing and web development to Pakistan for the cost and time-zone advantage.
It depends on scope. Book a call and we'll quote against your actual goals, not a generic package.
Yes. You don't need the full stack: SEO, a single website build, or one campaign is a normal starting point for most clients.
Karachi runs on PKT (UTC+5). We regularly schedule calls to overlap with US business hours. Ask us for a slot that works for you.
You'll hear from a real person within one business day, usually with a few clarifying questions before we schedule a call. No automated drip sequence, no sales script.
