Portfolio
Glam
Loud looks, quiet rules, a fashion shopping app that's as bold as the clothes it sells.
Portfolio
Setting The Stage
Glam is a fashion-first mobile shopping app built around the Black Friday generation, users who discover, wishlist, and buy in the same session. The product identity is bold and maximalist: neon green, hot pink, oversized typography, and a product-centric hero experience. We designed the full app, splash screen, category browsing, product detail pages, and checkout, as a cohesive, high-energy experience that mirrors the brand's irreverent personality.
Challenge We Faced.
Fashion apps must balance impulse with trust. The visual language had to be unapologetically bold (true to the brand) while the UX had to be frictionless enough to convert a user who arrives from a social media ad within 90 seconds. Every screen had to earn both the look and the sale.
Our Approach & Process
Research & Strategy
Usability testing with 20 Gen Z shoppers revealed that size confidence was the single biggest barrier to purchase. We redesigned the size selection flow to include a conversational fit guide with real customer photos at each size.
Design & Development
React Native with shared iOS/Android codebase. Custom animation layer for splash and product reveal transitions. 3D product rotation on product detail pages.
Branding Elements
Neon green primary on black with hot pink accents. Oversized Neue Montreal Display for headings. Circular bottom navigation with haptic feedback on selection.
User Experience Considerations
One-tap wishlist with account-free flow. Guest checkout with Apple Pay and Google Pay. Persistent cart with item reservation during checkout. 60fps animations throughout.
Project Outcome
Glam's Black Friday launch drove 42K app downloads in the first 48 hours. Checkout abandonment dropped by 28% compared to the old mobile web experience. Average order value was 19% higher on app than mobile web, and the app achieved a 4.7-star rating within the first month.
42K
Downloads in first 48 hours
28%
Checkout abandonment reduction
4.7★
App store rating
FAQs
Questions Look Here
Yes. A good share of our clients are US-based teams who outsource digital marketing and web development to Pakistan for the cost and time-zone advantage.
It depends on scope. Book a call and we'll quote against your actual goals, not a generic package.
Yes. You don't need the full stack: SEO, a single website build, or one campaign is a normal starting point for most clients.
Karachi runs on PKT (UTC+5). We regularly schedule calls to overlap with US business hours. Ask us for a slot that works for you.
You'll hear from a real person within one business day, usually with a few clarifying questions before we schedule a call. No automated drip sequence, no sales script.
