Portfolio
LoopAI
An AI-native CRM inbox that turns client communication from chaos into clarity.
Portfolio
Setting The Stage
LoopAI is a SaaS product designed for freelancers and small agencies drowning in client messages across multiple platforms. The platform centralises all communication, then layers AI on top, offering Smart Reply, Tone Adjustment, Follow-Up Suggestions, and Automated Status Updates. Our team handled product design from zero-to-one: research, wireframes, design system, and production-ready UI.
Challenge We Faced.
AI features in communication tools can feel intrusive or untrustworthy. The design challenge was making LoopAI's suggestions feel helpful rather than presumptuous, keeping the user in control at all times while reducing the cognitive load of managing 10+ active client threads simultaneously.
Our Approach & Process
Research & Strategy
Jobs-to-be-done interviews with 24 freelancers and agency owners revealed that response latency and context-switching were the two highest sources of daily stress.
Design & Development
React-based web application with a modular sidebar architecture. AI suggestion panels designed as non-blocking overlays so they augment, never interrupt, the natural message flow.
Branding Elements
Soft lavender primary with clean white panels, approachable and modern without the aggressive branding of competitors. Inter typeface for maximum readability across long message threads.
User Experience Considerations
One-click AI action pattern with always-visible manual override. All AI outputs clearly labelled. Keyboard shortcuts for power users. Full WCAG AA compliance.
Project Outcome
LoopAI's beta launched with 800 waitlisted users onboarded in the first week. Average response time per client message dropped by 62% among pilot users. The product secured $1.2M in pre-seed funding three months after the public beta went live.
62%
Faster average response time
800+
Beta users in week one
$1.2M
Pre-seed funding raised
FAQs
Questions Look Here
Yes. A good share of our clients are US-based teams who outsource digital marketing and web development to Pakistan for the cost and time-zone advantage.
It depends on scope. Book a call and we'll quote against your actual goals, not a generic package.
Yes. You don't need the full stack: SEO, a single website build, or one campaign is a normal starting point for most clients.
Karachi runs on PKT (UTC+5). We regularly schedule calls to overlap with US business hours. Ask us for a slot that works for you.
You'll hear from a real person within one business day, usually with a few clarifying questions before we schedule a call. No automated drip sequence, no sales script.
