Portfolio
Metriely
Turning raw business data into decisions, a real-time analytics platform built for every team.
Portfolio
Setting The Stage
Metriely is a business intelligence platform with an ambitious proposition: make complex real-time analytics accessible to marketing teams, sales teams, and operations teams without requiring a data analyst in the room. We redesigned the full product experience, landing page, onboarding flow, and core dashboard, to bring that promise to life visually and functionally. The platform integrates with over 120 tools and surfaces actionable insights from 500M+ data points.
Challenge We Faced.
Making a powerful analytics tool feel approachable without dumbing it down is genuinely hard. The previous design intimidated non-technical users, while power users felt the UI obscured the depth of capability beneath. We had to thread the needle, clear enough for a marketing manager, capable enough for a data engineer.
Our Approach & Process
Research & Strategy
User testing sessions across three team types (marketing, sales, ops) identified distinct mental models. We designed persona-aware onboarding paths and a role-based default dashboard layout.
Design & Development
Full Figma-to-React handoff. Smart dashboards with drag-and-drop widget layout. Recharts for data visualisation with custom theming to match brand guidelines.
Branding Elements
Earthy editorial aesthetic with natural greens and warm photography, deliberately contrasting the sterile blue-grey of competing analytics tools. Makes data feel alive.
User Experience Considerations
Progressive disclosure pattern throughout, simple views by default, depth on demand. Comprehensive keyboard shortcuts. Dark mode. Responsive down to 768px viewport.
Project Outcome
Three months post-launch, Metriely's free-to-paid conversion rate improved by 44%. Time-to-first-insight for new users dropped from 22 minutes to under 4. Monthly active users grew 3× in six months, and the platform was featured by Product Hunt as #1 Product of the Day on launch.
44%
Free-to-paid conversion lift
3×
Monthly active user growth
#1
Product Hunt launch day
FAQs
Questions Look Here
Yes. A good share of our clients are US-based teams who outsource digital marketing and web development to Pakistan for the cost and time-zone advantage.
It depends on scope. Book a call and we'll quote against your actual goals, not a generic package.
Yes. You don't need the full stack: SEO, a single website build, or one campaign is a normal starting point for most clients.
Karachi runs on PKT (UTC+5). We regularly schedule calls to overlap with US business hours. Ask us for a slot that works for you.
You'll hear from a real person within one business day, usually with a few clarifying questions before we schedule a call. No automated drip sequence, no sales script.
